IBM Daksh Outdoor

In 2007, IBM Daksh expanded the media profile that it was using for its talent acquisition campaigns. Two roving billboards were sent to navigate Metro Manila for half a year, using Paul Hidalgo"s concept and material design for the billboards.

The media profile expansion also included actively redecorating and redesigning the IBM Daksh office to make the best use of the company"s branding and advertisements, also using Paul"s designs.